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subject:"International marketing"
~person:"Ringeisen, Petra"
~person:"Wesnitzer, Markus"
~subject:"Brand management"
~subject:"Strukturgleichungsmodell"
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International marketing
Brand management
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Consumer goods marketing
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Ringeisen, Petra
Wesnitzer, Markus
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Boch, Sonja
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International journal of business and globalisation : IJBG
1
Ungarn im neuen Europa : Integration, Transformation, Markteintrittsstrategien
1
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ECONIS (ZBW)
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
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2
Markteintrittsstrategien in Osteuropa : die Perspektive der Konsumgüterindustrie
Wimmer, Frank
- In:
Ungarn im neuen Europa : Integration, Transformation, …
,
(pp. 233-248)
.
1993
Persistent link: https://www.econbiz.de/10001284908
Saved in:
3
Markteintrittsstrategien in Osteuropa : Konzepte für die Konsumgüterindustrie
Wesnitzer, Markus
-
1993
Persistent link: https://www.econbiz.de/10014271757
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