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subject:"Internationale Betriebswirtschaftslehre"
~isPartOf:"Journal of marketing"
~person:"Manrai, Ajay K."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
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Internationale Betriebswirtschaftslehre
Internationales Marketing
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Journal of marketing
Journal of global marketing
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Legends in marketing
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Journal of international consumer marketing
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Journal of macromarketing
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Analyzing the cultural diversity of consumers in the global marketplace
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Best practices in international marketing
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Global business perspectives series
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Handbook on cross-cultural marketing
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International business review : the official journal of the European International Business Academy
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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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