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subject:"Internationales Marketing"
~person:"Geigenmüller, Anja"
~person:"Schmitz, Miriam"
~subject:"Markenführung"
~subject:"Markenpolitik"
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Internationales Marketing
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
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