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subject:"Interne Markenführung"
~person:"Jentschke, Mirjam"
~person:"Lindgreen, Adam"
~type_genre:"Fallstudie"
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Interne Markenführung
Internal branding
2
Arbeitsverhalten
1
B-to-B-Marketing
1
Brand architecture
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Brand management
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Business-to-business marketing
1
Corporate Social Responsibility
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Corporate social responsibility
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Dienstleistungssektor
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Internal communication
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Interne Kommunikation
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Leadership
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Markenarchitektur
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Jentschke, Mirjam
Lindgreen, Adam
Bräunl, Manfred
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Vallaster, Christine
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Crespin-Mazet, Florence
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of world business : JWB
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ECONIS (ZBW)
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The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
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2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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