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subject:"Internet"
~person:"Duffy, Margaret"
~person:"Etayo, Cristina"
~person:"Rao, H. Raghav"
~person:"Shin, Dong-Hee"
~type_genre:"Book section"
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Information systems and management in media and entertainment industries
1
Internet advertising : theory and research
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Multi-screen viewing and contents : understanding connected TV
Diego, Patricia
;
Etayo, Cristina
;
Guerrero, Enrique
- In:
Information systems and management in media and …
,
(pp. 25-46)
.
2016
Persistent link: https://www.econbiz.de/10011627259
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2
The Internet waits for no one
Thorson, Esther
;
Duffy, Margaret
;
Schumann, David W.
- In:
Internet advertising : theory and research
,
(pp. 3-13)
.
2007
Persistent link: https://www.econbiz.de/10003530300
Saved in:
3
Internet involvement : instrument development, measurement and implications for electronic commerce
Salam, A. F.
;
Rao, H. Raghav
;
Pegels, C. C.
-
2000
Persistent link: https://www.econbiz.de/10001449609
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