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subject:"Internet marketing"
~accessRights:"restricted"
~isPartOf:"Channel strategies and marketing mix in a connected world"
~isPartOf:"Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse"
~subject:"Multikanalvertrieb"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Multikanalvertrieb
Online retailing
Multichannel strategy
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Artificial intelligence
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China
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Consumer behaviour
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Customer analysis
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Auge, Lukas
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Gao, Fei
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Channel strategies and marketing mix in a connected world
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Developing successful global strategies for marketing luxury brands
3
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
E-retailing challenges and opportunities in the global marketplace
1
Empirical research for futuristic e-commerce system : foundations and applications
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Innovative supply chain optimization models with multiple uncertainty factors
1
Integrating new technologies in international business : opportunities and challenges
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Service systems science
1
The synergy of business theory and practice : advancing the practical application of scholarly research
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New Retail, Omnichannel, Künstliche Intelligenz : innovative Strategien im Handel in China und Deutschland
Auge, Lukas
;
Gutting, Doris
- In:
Innovation und Kreativität in Chinas Wirtschaft : …
,
(pp. 333-352)
.
2021
Persistent link: https://www.econbiz.de/10012648478
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2
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
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