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subject:"Internet marketing"
~accessRights:"restricted"
~isPartOf:"MIS quarterly"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Internet marketing
Online retailing
Multichannel strategy
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Multikanalvertrieb
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Beziehungsmarketing
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Consumer behaviour
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Distribution channel
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E-commerce
1
Einzelhandel
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Electronic Commerce
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Konsumentenverhalten
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Lieferantenmanagement
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Mobile Business
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Mobile business
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Omnichannel
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Omnichannel retail
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Online-Handel
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Online-Marketing
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Vertriebsweg
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channel integration
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channel synergies
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convenience
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Luo, Xueming
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Qu, Zhe
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MIS quarterly
Journal of retailing and consumer services
13
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of retail and distribution management
5
Journal of business research : JBR
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Journal of retailing
3
International journal of production economics
2
Journal of operations management
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Advances in business and management forecasting
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Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal
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Economic annals
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European journal of international management : EJIM
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INFOR : information systems and operational research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
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Journal of advertising research
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Journal of customer behaviour
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Journal of marketing research
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Journal of strategic marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Manufacturing & service operations management : M & SOM
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Marketing intelligence & planning
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Service business
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
2
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
Saved in:
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