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subject:"Internet marketing"
~accessRights:"restricted"
~subject:"Multichannel strategy"
~subject:"Online retailing"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Internet marketing
Multichannel strategy
Online retailing
Multikanalvertrieb
6
Beziehungsmarketing
3
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3
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3
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3
Brand management
2
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2
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2
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2
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2
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2
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Brock, Harald
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Böckenholt, Ingo
1
Chrysochou, Polymeros
1
Elias, Carola Anna
1
Gehrckens, H. Mathias
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Gizycki, Vittoria von
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Heinemann, Gerrit
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
6
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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2
Konzepte und Strategien für Omnichannel-Exzellenz : innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen
Böckenholt, Ingo
(
ed.
);
Mehn, Audrey
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011873086
Saved in:
3
Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
Gizycki, Vittoria von
(
ed.
);
Elias, Carola Anna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011867146
Saved in:
4
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
5
Digitale Transformation oder digitale Disruption im Handel : vom Point-of-Sale zum Point-of-Decision im Digital Commerce
Heinemann, Gerrit
(
ed.
);
Gehrckens, H. Mathias
(
ed.
); …
-
Dgroup
-
2016
Persistent link: https://www.econbiz.de/10011503569
Saved in:
6
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
Brock, Harald
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011304872
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