//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet marketing"
~accessRights:"restricted"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multichannel strategy"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Multichannel strategy
117
Multikanalvertrieb
114
Einzelhandel
82
Retail trade
81
Beziehungsmarketing
80
Relationship marketing
80
Online retailing
69
Online-Handel
69
Consumer behaviour
53
Konsumentenverhalten
53
Distribution channel
51
Vertriebsweg
51
Omnichannel retailing
26
Omnichannel
25
Dienstleistungsqualität
18
E-commerce
18
Electronic Commerce
18
Service quality
18
Customer satisfaction
15
Kundenzufriedenheit
15
Lieferkette
15
Supply chain
15
Customer analysis
14
Kundenanalyse
14
Customer experience
11
USA
9
United States
9
Online-Marketing
8
omnichannel
8
retail operations
8
Brand management
7
Channel integration
7
Markenführung
7
channel integration
7
omnichannel retailing
7
Marketing management
6
Marketingmanagement
6
Omni-channel retailing
6
Omnichannel retail
6
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Sammelwerk
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Hochschulschrift
1
more ...
less ...
Language
All
English
7
German
1
Author
All
Schumann, Jan Hendrik
2
Anderl, Eva
1
Elias, Carola Anna
1
Fan, Yi-Ling
1
Gizycki, Vittoria von
1
Golovko, Dimitri
1
Klapdor, Sebastian
1
Lin, Hsin-Hui
1
Luo, Xueming
1
Mei, Shue
1
Neslin, Scott A.
1
Qu, Zhe
1
Tai, Wei-Chun
1
Wang, Yan
1
Wang, Yu-Min
1
Wangenheim, Florian von
1
Xu, Ruize
1
Yang, Donghui
1
Yen, Yung-Shen
1
Zeng, Fue
1
Zhang, Yuchi
1
Zhong, Weijun
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Information systems and e-business management : ISeB
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of retailing
1
MIS quarterly
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
5
Influence of company Facebook activities on recruitment success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
Saved in:
6
Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
Gizycki, Vittoria von
(
ed.
);
Elias, Carola Anna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011867146
Saved in:
7
Understanding multi-channel research shoppers : an analysis of Internet and physical channels
Wang, Yu-Min
;
Lin, Hsin-Hui
;
Tai, Wei-Chun
;
Fan, Yi-Ling
- In:
Information systems and e-business management : ISeB
14
(
2016
)
2
,
pp. 389-413
Persistent link: https://www.econbiz.de/10011673249
Saved in:
8
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->