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subject:"Internet marketing"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Boluda, Alba"
~person:"Spears, Nancy"
~subject:"Online retailing"
~subject:"Purchase decision"
~subject:"United States"
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Journal of electronic commerce research : JECR
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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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