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subject:"Internet marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Pookulangara, Sanjukta"
~subject:"Purchase decision"
~subject:"Social web"
~subject:"United States"
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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.
;
Knight, Dee K.
;
Pookulangara, Sanjukta
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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