//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising
Direct marketing
5
Direktmarketing
5
Arzneimittel
2
Consumer behaviour
2
Direct-to-consumer advertising
2
Konsumentenverhalten
2
Pharmaceutical industry
2
Pharmaceuticals
2
Pharmaindustrie
2
Werbung
2
Advertising effects
1
Advertising planning
1
Arzneimittelmarkt
1
Beziehungsmarketing
1
Competitive pricing strategy
1
Consumer involvement
1
Customer lifetime value
1
Customer management
1
Customer relationship dynamics
1
Customer value
1
DTCA
1
Detailing
1
Dynamic game
1
Dynamisches Spiel
1
Game theory
1
Gesundheitsversorgung
1
Health care
1
Hospital
1
Krankenhaus
1
Kundenwert
1
Markov chain
1
Markov-Kette
1
Medium
1
Oligopol
1
Oligopoly
1
Patient flow
1
Patienten
1
Patients
1
Pharmaceutical market
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kalwani, Manohar U.
1
Liu, Hongju
1
Liu, Qiang
1
Roy, Abhik
1
Published in...
All
Marketing letters : a journal of research in marketing
Health marketing quarterly
27
International journal of pharmaceutical and healthcare marketing : IJPHM
13
SpringerLink / Bücher
7
Leitfaden Online-Marketing ; [Bd. 1]
5
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
NBER Working Paper
3
NBER working paper series
3
Research
3
Electronic commerce research and applications
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Journal of retailing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The strategic enterprise
2
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Always learning
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
2
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->