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subject:"Internet marketing"
~person:"Spears, Nancy"
~subject:"Brand image"
~subject:"Online retailing"
~subject:"Purchase decision"
~subject:"United States"
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Internet marketing
Brand image
Online retailing
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United States
Consumer motivation
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Markenimage
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Spears, Nancy
Burson, Katherine Alicia
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Flynn, Leisa Reinecke
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Journal of electronic commerce research : JECR
1
Psychology & marketing
1
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ECONIS (ZBW)
2
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Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh
;
Spears, Nancy
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
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2
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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