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subject:"Internet marketing"
~subject:"Advertising"
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Search: subject_exact:"Direct-to-consumer advertising"
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Internet marketing
Advertising
Direct marketing
1,466
Direktmarketing
1,466
Deutschland
309
Germany
306
Consumer behaviour
252
Konsumentenverhalten
252
Theorie
167
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167
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161
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161
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159
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159
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150
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143
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Schwarz, Torsten
8
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6
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5
Aikin, Kathryn J.
4
Fogel, Joshua
4
Mukherjee, Avinandan
4
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4
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4
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4
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
Iizuka, Toshiaki
2
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2
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Joseph, Mathew
2
Ju, Ilwoo
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2
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2
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2
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2
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9
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3
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Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Josef Eul Verlag GmbH
1
Springer Gabler <Firma>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
marketing-Börse GmbH
1
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Health marketing quarterly
27
International journal of pharmaceutical and healthcare marketing : IJPHM
13
SpringerLink / Bücher
7
Leitfaden Online-Marketing ; [Bd. 1]
5
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
NBER Working Paper
3
NBER working paper series
3
Research
3
Electronic commerce research and applications
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Journal of retailing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The strategic enterprise
2
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Always learning
1
American Society of Health Economists (ASHEcon) Paper
1
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ECONIS (ZBW)
258
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91
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
92
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
93
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
94
Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
95
Modelling direct marketing campaign on social networks
Faruque, Safique Ahmed
;
Khatun, Mossa. Anisa
;
Rahman, …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011636601
Saved in:
96
Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.
;
Briesch, Richard
;
Tseng, Peggy H.
- In:
The psychology of consumer and social influence : …
,
(pp. 137-173)
.
2016
Persistent link: https://www.econbiz.de/10011588998
Saved in:
97
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
98
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
99
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
100
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2016
Dialogkommunikation im digitalen Zeitalter -- Verbrauchereinstellungen zum Teilen persönlicher Daten -- Prognosemodell zur Wirkung von Content auf Facebook -- Customer Experience Management -- Erfolgsbeitragsfaktoren im Dialogmarketing -- Werbemitteloptimierung.
Persistent link: https://www.econbiz.de/10014019728
Saved in:
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