//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet marketing"
~subject:"Advertising effects"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising effects
Advertising
Direct marketing
1,469
Direktmarketing
1,469
Deutschland
309
Germany
306
Consumer behaviour
254
Konsumentenverhalten
253
Theorie
167
Theory
167
Werbewirkung
161
Beziehungsmarketing
159
Relationship marketing
159
Online-Marketing
150
Pharmaceuticals
143
USA
143
Arzneimittel
142
United States
141
Werbung
141
Marketing management
125
Marketingmanagement
125
Pharmaceutical industry
77
Pharmaindustrie
77
Marketing
70
Distribution channel
59
Vertriebsweg
59
Electronic Commerce
51
E-commerce
48
Internet
46
Social Web
42
Social web
42
Marktforschung
41
E-Mail
40
Market research
40
Online retailing
39
Online-Handel
39
Target group
39
Zielgruppe
39
Bank
38
more ...
less ...
Online availability
All
Undetermined
92
Free
29
Type of publication
All
Article
196
Book / Working Paper
118
Journal
2
Type of publication (narrower categories)
All
Article in journal
161
Aufsatz in Zeitschrift
161
Aufsatz im Buch
37
Book section
37
Collection of articles of several authors
24
Sammelwerk
24
Konferenzschrift
16
Graue Literatur
13
Non-commercial literature
13
Guidebook
11
Ratgeber
11
Hochschulschrift
10
Arbeitspapier
9
Thesis
9
Working Paper
9
Conference proceedings
7
Aufsatzsammlung
6
Case study
4
Fallstudie
4
Handbook
4
Handbuch
4
Amtsdruckschrift
3
Government document
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie enthalten
2
Bibliography included
2
Glossar enthalten
2
Glossary included
2
Lehrbuch
2
Textbook
2
research-article
2
Conference paper
1
Einführung
1
Enzyklopädie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
232
German
84
Czech
1
Author
All
Schwarz, Torsten
8
Holland, Heinrich
6
Aikin, Kathryn J.
5
Bliemel, Friedhelm
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Ryan, Damian
4
Bar, Talia
3
Betts, Kevin R.
3
Bradford, W. David
3
Dave, Dhaval
3
Fassott, Georg
3
Jin, Ginger Zhe
3
Kolsarici, Ceren
3
Lillard, Dean R.
3
Limbu, Yam B.
3
Liu, Qiang
3
Saffer, Henry
3
Theobald, Axel
3
Albers, Sönke
2
Amirkhanpour, Monaliz
2
Ball, Jennifer Gerard
2
Bertrand, Marianne
2
Bhutada, Nilesh
2
Boudewyns, Vanessa
2
Büttner, Karsten
2
Chang, Susan
2
Chintagunta, Pradeep K.
2
Dahlhoff, Hans-Dieter
2
Eastin, Matthew S.
2
Eichsteller, Harald
2
Esteban, Lola
2
Good, Megan C.
2
Hernández-García, José M.
2
Housden, Matthew
2
Huhmann, Bruce A.
2
Iizuka, Toshiaki
2
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
3
Europäische Kommission
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Josef Eul Verlag GmbH
1
Springer Gabler <Firma>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
marketing-Börse GmbH
1
more ...
less ...
Published in...
All
Health marketing quarterly
27
International journal of pharmaceutical and healthcare marketing : IJPHM
17
SpringerLink / Bücher
8
Leitfaden Online-Marketing ; [Bd. 1]
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER working paper series
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
Research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Information economics and policy : IEP
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Journal of retailing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Kundenmanagement & Electronic Commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
314
Other ZBW resources
2
Showing
1
-
10
of
316
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the...
Marken, Gesa
;
Frick, Vivian
;
Schmelzle, Frieder
;
Meyer, …
-
2024
Persistent link: https://www.econbiz.de/10014515179
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
7
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
8
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
9
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
10
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->