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subject:"Internet marketing"
~subject:"Advertising effects"
~subject:"Marketing management"
~subject:"Social Web"
~subject:"Theory"
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Search: subject_exact:"Direct-to-consumer advertising"
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Internet marketing
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Direct marketing
1,469
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Haufe-Lexware GmbH & Co. KG
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Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institute for Civil Justice <Santa Monica, Calif.>
1
Inter-American Development Bank
1
Johannes Gutenberg-Universität Mainz / Seminar Finanzdienstleistungen im Spannungsfeld zwischen Rationalisierung und Kundenorientierung
1
Josef Eul Verlag GmbH
1
Marketing-Centrum <Münster (Westf)>
1
New Zealand Planning Council
1
Springer Gabler <Firma>
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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1
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Health marketing quarterly
22
International journal of pharmaceutical and healthcare marketing : IJPHM
16
SpringerLink / Bücher
12
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
European journal of operational research : EJOR
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
6
Journal of marketing research : JMR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER working paper series
5
Springer eBook Collection / Business and Economics
5
Journal of marketing communications
4
NBER Working Paper
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Direct marketing : an international journal
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of the Academy of Marketing Science
3
Research
3
Thünen-series of applied economic theory : working paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Basler Schriften zum Marketing
2
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
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2
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ECONIS (ZBW)
540
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1
The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the...
Marken, Gesa
;
Frick, Vivian
;
Schmelzle, Frieder
;
Meyer, …
-
2024
Persistent link: https://www.econbiz.de/10014515179
Saved in:
2
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
3
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
Saved in:
4
Personality and psychological predictors of instagram personalized ad avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
Saved in:
5
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
6
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
7
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
8
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
9
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
10
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
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