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subject:"Italien"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Gabler Research"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Schriftenreihe des Mittelstandsinstituts Niedersachsen e.V."
~person:"Woodside, Arch G."
~subject:"Austria"
~subject:"Family business"
~subject:"Klein- und Mittelbetrieb"
~subject:"SME"
~type:"article"
~type:"book"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
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Italien
Austria
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Klein- und Mittelbetrieb
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Beziehungsmarketing
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Brand management
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Fashion
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Italy
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KMU
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Leather industry
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Lederindustrie
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Lieferkette
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Markenführung
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Woodside, Arch G.
Hamer, Eberhard
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Centeno, Edgar
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Fraj-Andrés, Elena
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Franken, Swetlana
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Guercini, Simone
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Hart, Susan
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Kachel, Timo
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Kapetanović, Inda
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Lott, Claus-Ulrich
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Melero-Polo, Iguácel
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Raunicher, Peter
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Berichte aus der Betriebswirtschaft
Gabler Research
Marketing intelligence & planning
Schriftenreihe des Mittelstandsinstituts Niedersachsen e.V.
Advances in business marketing and purchasing
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ECONIS (ZBW)
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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