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subject:"Italien"
~language:"eng"
~person:"Diehl, Sandra"
~subject:"United States"
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Italien
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Diehl, Sandra
Sutter, Matthias
9
Ahn, T. K.
7
Balafoutas, Loukas
7
Bartscher, Alina Kristin
7
Batsaikhan, Mongoljin
7
Campos-Ortiz, Francisco
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Klemm, Alexander
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Putterman, Louis G.
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Seitz, Sebastian
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Siegloch, Sebastian
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Slotwinski, Michaela
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Wehrhöfer, Nils
7
Böhm, Bernhard
6
Kahn, Lawrence M.
6
Blau, Francine D.
5
Martins, Pedro S.
5
Pereira, Pedro Telhado
5
Punzo, Lionello F.
5
Schmidt, Reinhard H.
5
Ayadi, Rym
4
Breuss, Fritz
4
Hein, Eckhard
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Parteka, Aleksandra
4
Pechlaner, Harald
4
Raaij, Gabriela de
4
Raunig, Burkhard
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Arbak, Emrah
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Becher, Michael
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Cardinale, Mirko
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Cherry, Todd L.
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Galasso, Vincenzo
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Hebous, Shafik
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Bridging the gap between advertising academia and practice
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Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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2
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
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3
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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