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subject:"Japan"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Russia"
~subject:"United States"
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International journal of advertising : the quarterly review of marketing communications
Cross cultural management : an international journal
13
Journal of international consumer marketing
11
Journal of business ethics : JOBE
6
Journal of world business : JWB
6
Journal of global information management : an official publication of the Information Resources Management Association
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International journal of cross cultural management : CCM
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International marketing review
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Journal of business research : JBR
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European journal of international management : EJIM
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Journal of career development
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Journal of euromarketing
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Journal of global marketing
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Marketing management : a cultural perspective
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Psychology & marketing
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Academy of Management journal : AMJ
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Asian business & management
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Australasian marketing journal
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Contributions to Management Science
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Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
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Cultural ergonomics
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Discussion paper / Centre for Economic Policy Research
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Industrial relations : a journal of economy & society
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International business review : the official journal of the European International Business Academy
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International studies review
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Journal of East-West business
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing theory and practice
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Journal of organizational change management
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Journal of the Academy of Marketing Science
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Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.
;
Stanaland, Andrea J. S.
;
Williams, Jerome D.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
Saved in:
2
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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