//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Japan"
~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"National identity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Japan
Konsumentenverhalten
National culture
45
Nationalkultur
45
Interkulturelles Management
8
China
7
Cross-cultural management
7
Corporate culture
6
Deutschland
6
Germany
6
USA
6
United States
6
Unternehmenskultur
6
Ausländische Tochtergesellschaft
5
Comparison
5
Foreign subsidiary
5
Vergleich
5
Welt
5
World
5
Automotive industry
4
Globalisierung
4
India
4
Indien
4
Kfz-Industrie
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Diversity Management
3
Diversity management
3
Führungsstil
3
Globalization
3
International human resource management
3
International marketing
3
Internationales Marketing
3
Internationales Personalmanagement
3
Leadership style
3
Multinationales Unternehmen
3
Schweden
3
Sweden
3
Transnational corporation
3
Turkey
3
Türkei
3
Viet Nam
3
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Article in journal
468
Aufsatz in Zeitschrift
468
Aufsatz im Buch
41
Book section
41
Graue Literatur
20
Non-commercial literature
20
Hochschulschrift
18
Arbeitspapier
17
Working Paper
17
Collection of articles of several authors
16
Sammelwerk
16
Thesis
11
Aufsatzsammlung
6
Collection of articles written by one author
4
Konferenzschrift
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Accompanied by computer file
1
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Fallstudie
1
Government document
1
Handbook
1
Handbuch
1
Reprint
1
more ...
less ...
Language
All
English
1
Author
All
Luedicke, Marius K.
1
Published in...
All
Marketing management : a cultural perspective
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->