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subject:"KMU"
~accessRights:"restricted"
~isPartOf:"California management review"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Anderson, James C.
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Jocevski, Milan
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Kirchberger, Markus
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Wouters, Marc
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California management review
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
21
The journal of services marketing
16
Journal of strategic marketing
15
International journal of hospitality management
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Journal of creating value
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The journal of business & industrial marketing
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International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of service research
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Journal of service theory and practice : JSTP
5
AMS review : official publication of the Academy of Marketing Science
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European journal of marketing
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Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Services marketing quarterly
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European Sport management quarterly : ESMQ
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of value chain management : IJVCM
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Journal of business ethics : JOBE
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Journal of hospitality and tourism insights
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Journal of small business and entrepreneurship : JSBE
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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The TQM journal : the international review of organizational improvement
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The international review of retail, distribution and consumer research
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Blurring the lines between physical and digital spaces : business model innovation in retailing
Jocevski, Milan
- In:
California management review
63
(
2020
)
1
,
pp. 99-117
Persistent link: https://www.econbiz.de/10012309225
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2
New-technology startups seeking pilot customers : crafting a pair of value propositions
Wouters, Marc
;
Anderson, James C.
;
Kirchberger, Markus
- In:
California management review
60
(
2018
)
4
,
pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
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