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subject:"KMU"
~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~subject:"Beziehungsmarketing"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
5
Value creation
5
Customer integration
4
Kundenintegration
4
Relationship marketing
2
Salespeople
2
Salesperson
2
Selling
2
Social values
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Soziale Werte
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Value co-creation
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Value cocreation
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Verkauf
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Actants
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Actor-network theory
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Akteur-Netzwerk-Theorie
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Axiology
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B-to-B-Marketing
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Business process management
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Business-to-business marketing
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Cross-selling
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Culturally diversified museums
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Customer orientation
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Customer value
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Dienstleistung
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Ethik
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Itani, Omar S.
2
Agnihotri, Raj
1
Badrinarayanan, Vishag
1
Chonko, Lawrence B.
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Rangarajan, Deva
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European journal of marketing
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
21
The journal of services marketing
16
Journal of strategic marketing
15
International journal of hospitality management
12
Marketing theory
10
Journal of service management
9
SpringerLink / Bücher
9
The service industries journal
9
Tourism management : research, policies, practice
8
An SME perspective
7
Service business
7
Technological forecasting & social change : an international journal
7
Journal of business-to-business marketing
6
Journal of creating value
6
The journal of business & industrial marketing
6
International journal of contemporary hospitality management
5
Journal of service research
5
Journal of service theory and practice : JSTP
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Services marketing quarterly
4
Business horizons
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of value chain management : IJVCM
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection
3
The TQM journal : the international review of organizational improvement
3
The international journal of logistics management
3
The international review of retail, distribution and consumer research
3
The journal of brand management : an international journal
3
Business strategy and the environment
2
California management review
2
European journal of international management : EJIM
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ECONIS (ZBW)
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
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