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subject:"KMU"
~accessRights:"restricted"
~person:"Akaka, Melissa Archpru"
~subject:"Beziehungsmarketing"
~subject:"Welt"
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KMU
Beziehungsmarketing
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Betriebliche Wertschöpfung
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Value creation
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Service-Dominant Logic
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Akaka, Melissa Archpru
Ruta, Michele
11
Gereffi, Gary
9
Busser, James A.
6
Larimo, Jorma
6
Le Nguyen Hau
6
Miroudot, Sébastien
6
Nummela, Niina
6
Shulga, Lenna V.
6
Antràs, Pol
5
Itani, Omar S.
5
Mattoo, Aaditya
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Thaichon, Park
5
Campling, Liam
4
Gallarza, Martina G.
4
Giuliani, Elisa
4
Hajli, Nick
4
Marinova, Svetla Trifonova
4
Meng, Bo
4
Ngoc Thang Doan
4
Ponte, Stefano
4
Rocha, Nadia
4
Soyres, François de
4
Swinnen, Johan F. M.
4
Winkler, Deborah
4
Zanfei, Antonello
4
Ahn, Jiseon
3
Baldwin, Richard E.
3
Barrientos, Stephanie
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Borin, Alessandro
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Brodie, Roderick J.
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Coveri, Andrea
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Curran, Louise
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De Marchi, Valentina
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Del Chiappa, Giacomo
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Eggert, Andreas
3
Helkkula, Anu
3
Jangam, Bhushan Praveen
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Kelleher, Carol
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AMS review : official publication of the Academy of Marketing Science
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
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From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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