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subject:"Kinder"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Ethnische Diskriminierung"
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Search: subject_exact:"Konsolenspiel"
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Kinder
Ethnische Diskriminierung
Computerspiel
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Video game
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Advertising
6
Consumer behaviour
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Auty, Susan
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Journal of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Journal of advertising : official publication of the American Academy of Advertising
5
Application of gaming in new media marketing
3
Journal of consumer behaviour : an international research review
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising, promotion, and new media
1
Australian School of Business working paper : Australian School of Business research paper
1
Breaking new ground in theory and practice
1
Contemporary management and marketing dilemmas
1
Cutting edge international research
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kom / Kommission der Europäischen Gemeinschaften
1
Premier reference source
1
Prizren social science journal
1
Qualitative market research : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
UNSW Australian School of Business Research Paper
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
Utilizing gamification in servicescapes for improved consumer engagement
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ECONIS (ZBW)
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1
Parental restrictive mediation and children's violent video game play : the effectiveness of the entertainment software rating board (ESRB) rating system
Laczniak, Russell N.
;
Carlson, Les
;
Walker, Doug
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011690544
Saved in:
2
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
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