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subject:"Kinder"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Zielgruppe"
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Kinder
Target group
57
Zielgruppe
57
Consumer behaviour
36
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36
Marketing management
11
Marketingmanagement
11
Advertising effects
10
USA
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Internet marketing
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Market segmentation
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Marktsegmentierung
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Andronikidis, Andreas I.
1
Baxter, Stacey
1
Bharadwaj, Apoorva
1
Lambrianidou, Maria
1
Lowrey, Tina M.
1
Mehta, Ritu
1
Pirog, Stephen F.
1
Priluck, Randi
1
Quester, Pascale
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Tarabashkina, Liudmila
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Tarabashkina, Olga
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Thaichon, Park
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Wisenblit, Joseph Z.
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Journal of retailing and consumer services
Psychology & marketing
The journal of consumer marketing
Young consumers : insight and ideas for responsible marketers
49
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
6
Journal of advertising research
5
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Application of gaming in new media marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
De Gruyter studies in tourism
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Sydney Law School Research Paper
2
The IUP journal of marketing management : IJMM
2
A - N
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
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Breaking new ground in theory and practice
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ECONIS (ZBW)
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1
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
2
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
3
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
4
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
5
Phonetic symbolism and children's brand name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
Saved in:
6
Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.
;
Lambrianidou, Maria
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
Saved in:
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