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subject:"Kinder"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of consumer marketing"
~subject:"Clusteranalyse"
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Search: subject_exact:"Zielgruppe"
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Kinder
Clusteranalyse
Target group
34
Zielgruppe
34
Consumer behaviour
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Baxter, Stacey
1
Bharadwaj, Apoorva
1
Calvo-Porral, Cristina
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Fujiwara, Akimasa
1
Joh, Chang-hyeon
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Joshi, Nishank
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Journal of retailing and consumer services
The journal of consumer marketing
Young consumers : insight and ideas for responsible marketers
50
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
6
Journal of advertising research
5
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Tourism management perspectives : TMP
4
Application of gaming in new media marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Psychology & marketing
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
De Gruyter studies in tourism
2
European research studies
2
International journal of hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of market research
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Reihe Quantitative Ökonomie : Ökon
2
Sydney Law School Research Paper
2
The IUP journal of marketing management : IJMM
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
2
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Saved in:
3
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
4
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
5
Phonetic symbolism and children's brand name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
Saved in:
6
A segmentation study of pedestrian weekend activity patterns in a central business district
Saarloos, Dick
;
Joh, Chang-hyeon
;
Zhang, Junying
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003956363
Saved in:
7
Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India
Kuruvilla, Shelja Jose
;
Joshi, Nishank
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003989684
Saved in:
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