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subject:"Kleinste-Quadrate-Methode"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~person:"Byun, Hyun"
~subject:"Altruistic motive"
~subject:"Consumer behaviour"
~subject:"Partielle kleinste Quadrate"
~subject:"USA"
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Kleinste-Quadrate-Methode
Altruistic motive
Consumer behaviour
Partielle kleinste Quadrate
USA
Branded sport app
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Byun, Hyun
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Asia Pacific journal of marketing and logistics
Cogent business & management
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Journal of retailing and consumer services
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Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
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