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subject:"Kleinste-Quadrate-Methode"
~isPartOf:"Business research"
~isPartOf:"Cogent business & management"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"European journal of marketing"
~isPartOf:"European management journal"
~isPartOf:"European research studies"
~person:"McIntosh, Cameron N."
~subject:"Entrepreneurship approach"
~subject:"Indonesia"
~subject:"SEM-PLS"
~subject:"Schätztheorie"
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Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
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European research studies
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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
Saved in:
2
Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
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