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subject:"Kleinste-Quadrate-Methode"
~isPartOf:"Business research"
~isPartOf:"Cogent business & management"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Roy, Sanjit"
~subject:"Behavioral intentions"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"SEM-PLS"
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Kleinste-Quadrate-Methode
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Roy, Sanjit
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Business research
Cogent business & management
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
Journal of strategic marketing
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of retailing and consumer services
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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