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subject:"Kleinste-Quadrate-Methode"
~isPartOf:"Cogent business & management"
~isPartOf:"Corporate reputation review"
~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of retailing and consumer services"
~person:"Matthes, Isabel"
~subject:"Consumer behaviour"
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Kleinste-Quadrate-Methode
Consumer behaviour
Advertising media
1
Berufssportler
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1
Celebrity endorsement
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Celebrity-Werbung
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Deutschland
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Freizeitsportler
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Germany
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Least squares method
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Marketing
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Partielle kleinste Quadrate
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Matthes, Isabel
Boulesteix, Anne-Laure
2
Ringle, Christian M.
2
Ahmad, Imam Safawi
1
Andersch, Henrike
1
Arnold, Christian
1
Boysen, Nils
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Bushashe, Million Adafre
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Charlton, Nathalie
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Chen, Tom
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Eberl, Markus
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Fang, Shih Chieh
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Groß, Michael
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Hensler, Jörg
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Huang, Chao-Chin
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Huang, Shyh-Ming
1
Huber, Frank
1
Ishida, Akira
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Jabeur, Sami Ben
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Kircher, Heike
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Krämer, Nicole
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Kuswanto, Heri
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Lassar, Walfried M.
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Lindenmeier, Jörg
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Matsuda, Ruriko
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Morais, Ana Catarina
1
Pratama, Wildan Bima Hadi
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Rippé, Cindy B.
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Roy, Sanjit
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Sajad Rezaei
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Salamah, Mutiah
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Sarstedt, Marko
1
Seemann, Ann-Kathrin
1
Shekhar, Vaibhav
1
Singh, Jaywant
1
Strimmer, Korbinian
1
Sussan, Fiona
1
Tsay, Chung-Yuan
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Tutz, Gerhard
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Venard, Bertrand
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Cogent business & management
Corporate reputation review
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
Gabler Edition Wissenschaft
International marketing review
Journal of business ethics : JOBE
Journal of retailing and consumer services
SpringerLink / Bücher
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
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Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
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