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subject:"Kleinste-Quadrate-Methode"
~isPartOf:"Cogent business & management"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of retailing and consumer services"
~person:"Matthes, Isabel"
~subject:"Consumer behaviour"
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Kleinste-Quadrate-Methode
Consumer behaviour
Advertising media
1
Berufssportler
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Berühmte Persönlichkeit
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Celebrity endorsement
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Celebrity-Werbung
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Deutschland
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Freizeitsportler
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Germany
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Least squares method
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Marketing
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Media effect
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Mediennutzung
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Partielle kleinste Quadrate
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Matthes, Isabel
Boulesteix, Anne-Laure
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Ahmad, Imam Safawi
1
Andersch, Henrike
1
Arnold, Christian
1
Bushashe, Million Adafre
1
Charlton, Nathalie
1
Chen, Tom
1
Eberl, Markus
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Groß, Michael
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Huber, Frank
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Ishida, Akira
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Jabeur, Sami Ben
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Kircher, Heike
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Krämer, Nicole
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Kuswanto, Heri
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Lassar, Walfried M.
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Lindenmeier, Jörg
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Matsuda, Ruriko
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Morais, Ana Catarina
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Pratama, Wildan Bima Hadi
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Roy, Sanjit
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Sajad Rezaei
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Salamah, Mutiah
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Seemann, Ann-Kathrin
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Shekhar, Vaibhav
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Strimmer, Korbinian
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Tutz, Gerhard
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Cogent business & management
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
Gabler Edition Wissenschaft
Journal of retailing and consumer services
SpringerLink / Bücher
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
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