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subject:"Kleinste-Quadrate-Methode"
~isPartOf:"Cogent business & management"
~isPartOf:"Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München"
~isPartOf:"Global business review"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~person:"Mugobo, Virimai"
~subject:"Altruistic motive"
~subject:"Consumer behaviour"
~subject:"Partial least squares"
~subject:"Schätztheorie"
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Kleinste-Quadrate-Methode
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Mugobo, Virimai
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Cogent business & management
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
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Journal of retailing and consumer services
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Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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