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subject:"Klimawandel"
~person:"Bang Nguyen Viet"
~subject:"Umweltbewusstsein"
~subject:"Umweltökonomik"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Sustainable development"
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Klimawandel
Umweltbewusstsein
Umweltökonomik
Brand image
4
Consumer behaviour
4
Environmental consciousness
4
Green marketing
4
Konsumentenverhalten
4
Markenimage
4
Nachhaltige Entwicklung
4
Sustainable development
4
Sustainable product
4
Öko-Marketing
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Öko-Produkt
4
Advertising effects
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Werbewirkung
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Brand management
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Environmental management
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Markenführung
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Umweltmanagement
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green advertising
2
green brand equity
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green purchase intention
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Advertising
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Eco-label
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Emerging economies
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Green advertising
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Green brand equity
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Green promotion
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Marketingmanagement
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Taiwan
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Aufsatz in Zeitschrift
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Bang Nguyen Viet
Bergh, Jeroen C. J. M. van den
10
Barbier, Edward
8
Baumgärtner, Stefan
7
Chiappetta Jabbour, Charbel José
7
Agliardi, Elettra
5
Agrawala, Shardul
5
Boiral, Olivier
5
Costanza, Robert
5
Halkos, George E.
5
Managi, Shunsuke
5
Nijkamp, Peter
5
Quaas, Martin F.
5
Winkler, Harald E.
5
Xepapadeas, Anastasios
5
D'Souza, Clare M.
4
Dermody, Janine
4
Douai, Ali
4
Faucheux, Sylvie
4
Figge, Frank
4
Halsnæs, Kirsten
4
Hanmer-Lloyd, Stuart
4
Howarth, Richard B.
4
Kallis, Giorgos
4
Kletzan-Slamanig, Daniela
4
Koenig-Lewis, Nicole
4
Köppl, Angela
4
Martinez-Alier, Juan
4
Martins, Nuno
4
Raza, Syed Ali
4
Reisch, Lucia A.
4
Sarkis, Joseph
4
Subrahmanyan, Saroja
4
Taghizadeh-Hesary, Farhad
4
Talbot, David
4
Victor, Peter A.
4
Wysokińska, Zofia
4
Zhao, Anita Lifen
4
Aboramadan, Mohammed
3
Amini, Mohammad Yunes
3
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Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
4
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
4
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
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