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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Musik"
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Konsumentenverhalten
Musik
Advertising
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Advertising music
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Musikwirtschaft
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Journal of marketing communications
Journal of consumer behaviour : an international research review
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Asia Pacific journal of marketing and logistics
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Journal of advertising : official publication of the American Academy of Advertising
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
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