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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Abdul-Hamid, Ibn Kailan"
~person:"Singh, Balgopal"
~subject:"Price"
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Konsumentenverhalten
Price
Consumer behaviour
3
Electronic money
3
Elektronisches Geld
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Brand revitalization
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Confidence
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Dienstleistungsqualität
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Ghana
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Image
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Logistic regression
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Masstige
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Measurement
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Messung
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Mobile Business
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Mobile Money
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Mobile communications
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Mobilkommunikation
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Mobiltelefon
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Neural networks
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Neuronale Netze
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Perceived Risk
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Preismanagement
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Pricing strategy
1
Product quality
1
Produktqualität
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Risiko
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Risk
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Service quality
1
Trust
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Up-scale line extension
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Abdul-Hamid, Ibn Kailan
Singh, Balgopal
Liébana-Cabanillas, Francisco
9
Krivosheya, Egor
4
Singh, Nidhi
4
Dwivedi, Yogesh Kumar
3
Ginner, Michael
3
Japutra, Arnold
3
Kalinić, Zoran
3
Manrai, Rishi
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Sánchez-Fernández, Juan
3
Ahn, Jiseon
2
Albastaki, Yousif
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Bailey, Ainsworth Anthony
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Dash, Ganesh
2
Giovanis, Apostolos
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Gong, Xiang
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Gupta, Kriti Priya
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Han, Heesup
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Kesharwani, Ankit
2
Mahmoud, Mahmoud Abdulai
2
Marinkovic, Veljko
2
Molinillo, Sebastián
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Narteh, Bedman
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Pentina, Iryna
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Ramos de Luna, Iviane
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Rana, Nripendra P.
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Sakka, Georgia
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Shaizatulaqma Kamalul Ariffin
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Shaw, Bijeta
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Sinha, Neena
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Wang, Le
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Yadav, Rambalak
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Yan, Jie
2
Aashish, Kumar
1
Abed, Salma S.
1
Ahangar, Mohammad S.
1
Al-Badi, Ali H.
1
Al-Emran, Mostafa
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Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
3
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Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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2
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
3
Customers' perceived risk and trust in using mobile money services : an empirical study of Ghana
Abdul-Hamid, Ibn Kailan
;
Shaikh, Aijaz A.
;
Boateng, Henry
; …
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011996820
Saved in:
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