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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Hong, You Jeong"
~person:"Zheng, Jiahao"
~subject:"Musik"
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Konsumentenverhalten
Musik
Advertising effects
2
Advertising music
2
Brand
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Brand image
2
Brand management
2
Consumer behaviour
2
Markenartikel
2
Markenführung
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Markenimage
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Music
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Werbemusik
2
Werbewirkung
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Advertising
1
Background music
1
Brand competence
1
Consumer perception
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Emotion
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Music industry
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Musikwirtschaft
1
Perception
1
Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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South Korea
1
Südkorea
1
Thinking styles
1
Wahrnehmung
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Werbepsychologie
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Werbung
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brand experience
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brand personality
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consistency
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music emotional feature
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Hong, You Jeong
Zheng, Jiahao
Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Beukeboom, Camiel J.
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Egermann, Hauke
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Hang, Haiming
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Haws, Kelly L.
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Herzog, Martin
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Hou, Jianrong
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Koh, Hyeseung Elizabeth
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Motoki, Kosuke
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Pilgrim, Leanne
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Raghubir, Priya
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Salzmann, Ralph
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Scott, Shawn P.
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Sheinin, Daniel
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Asia Pacific journal of marketing and logistics
1
Journal of management analytics
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ECONIS (ZBW)
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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