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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Singh, Balgopal"
~subject:"Measurement"
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Konsumentenverhalten
Measurement
Brand image
2
Brand management
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Consumer behaviour
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Electronic money
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Elektronisches Geld
2
Markenführung
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Markenimage
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Brand revitalization
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Dienstleistungsqualität
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Image
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Logistic regression
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Masstige
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Messung
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Mobile payment system
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Neural networks
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Neuronale Netze
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Preismanagement
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Price
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Product quality
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Produktqualität
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Up-scale line extension
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artificial neural network
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brand equity
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mass prestige
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masstige mean score scale
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Singh, Balgopal
Liébana-Cabanillas, Francisco
9
Krivosheya, Egor
4
Singh, Nidhi
4
Dwivedi, Yogesh Kumar
3
Ginner, Michael
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Japutra, Arnold
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Kalinić, Zoran
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Manrai, Rishi
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Sánchez-Fernández, Juan
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Ahn, Jiseon
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Albastaki, Yousif
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Bailey, Ainsworth Anthony
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Ben Mimoun, Mohammed Slim
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Dash, Ganesh
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Giovanis, Apostolos
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Gong, Xiang
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Gupta, Kriti Priya
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Han, Heesup
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Kesharwani, Ankit
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Mahmoud, Mahmoud Abdulai
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Marinkovic, Veljko
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Molinillo, Sebastián
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Narteh, Bedman
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Pentina, Iryna
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Ramos de Luna, Iviane
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Rana, Nripendra P.
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Sakka, Georgia
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Shaizatulaqma Kamalul Ariffin
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Shaw, Bijeta
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Sinha, Neena
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Wang, Le
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Yadav, Rambalak
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Yan, Jie
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Abdul-Hamid, Ibn Kailan
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Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
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ECONIS (ZBW)
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Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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2
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
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