//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Zheng, Jiahao"
~subject:"Musik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemusik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Musik
Advertising effects
1
Advertising music
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
Markenartikel
1
Markenführung
1
Markenimage
1
Music
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Werbemusik
1
Werbepsychologie
1
Werbewirkung
1
brand experience
1
brand personality
1
consistency
1
music emotional feature
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Zheng, Jiahao
Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Beukeboom, Camiel J.
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Egermann, Hauke
1
Hackathorn, Jana
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Koh, Hyeseung Elizabeth
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Laver, Mark.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Melzner, Johann
1
Monin Techawachirakul
1
Motoki, Kosuke
1
Norris, J. Ian
1
Pathak, Abhishek
1
Pilgrim, Leanne
1
Raghubir, Priya
1
Salzmann, Ralph
1
Schoenrock, Andreas
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Steffens, Jochen
1
Stewart, Kristin
1
Vermeulen, Ivar
1
Zhao, Xiaofeng
1
more ...
less ...
Published in...
All
Journal of management analytics
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->