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subject:"Konsumentenverhalten"
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~subject:"Event"
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Konsumentenverhalten
Event
Event marketing
311
Event-Marketing
311
Consumer behaviour
113
Sportveranstaltung
86
Großveranstaltung
85
Sport event
85
Big event
84
Tourismus
72
Tourism
70
Tourism industry
55
Tourismuswirtschaft
55
Holiday behaviour
54
Urlaubsverhalten
54
Customer satisfaction
53
Kundenzufriedenheit
53
Beziehungsmarketing
51
Relationship marketing
51
Veranstaltung
51
Tourismusmarketing
50
Tourism marketing
49
Brand management
42
Markenführung
42
Deutschland
29
Germany
29
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29
Sports
29
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28
Markenimage
28
Erlebnismarketing
26
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24
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22
Destinationsmanagement
22
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20
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20
Dienstleistungsqualität
19
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19
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18
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129
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Taheri, Babak
5
Fairley, Sheranne
3
Wong, IpKin Anthony
3
Zanger, Cornelia
3
Ai, Chi-Han
2
Carlson, Jamie
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Gori, Keith
2
Holzbaur, Ulrich
2
Johanson, Misty
2
Kashif Hussain
2
Le Dung
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Massonne, Feeline
2
Miao, Li
2
O'Brien, Danny
2
O'Gorman, Kevin
2
Rather, Raouf Ahmad
2
Reynolds, Joel
2
Roberts, Chris
2
Scott, Noel
2
Sobral, Vitor
2
Tafesse, Wondwesen
2
Theodorakis, Nicholas D.
2
Thompson, Jamie
2
Viol, Maren
2
Wu, Hung-Che
2
Abbas Adamu, Adamu
1
Adler, Howard
1
Afifi, Galal M. H.
1
Aitken, Rob
1
Akel, Gökhan
1
Akhoondnejad, Arman
1
Akyol, Ayşe
1
Albouy, Jeanne
1
Alegre, Inés
1
Alexandris, Kostantinos
1
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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International journal of event and festival management
13
SpringerLink / Bücher
10
Tourism management : research, policies, practice
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International journal of contemporary hospitality management
8
Journal of travel and tourism marketing
8
Journal of business research : JBR
6
Journal of retailing and consumer services
5
Tourism management perspectives : TMP
5
International journal of hospitality management
4
Event tourism in Asian countries : challenges and prospects
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Sport management review
3
Journal of destination marketing & management
2
Journal of marketing management : MM
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection
2
Springer eBook Collection / Business and Management
2
The journal of brand management : an international journal
2
Tourism and hospitality research : THR
2
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Economics through sports
1
Edward Elgar E-Book Archive
1
Essentials
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Forschungsberichte aus der Grazer Management Werkstatt
1
Gadjah Mada international journal of business
1
Global strategic management in the service industry : a perspective of the new era
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Hospitality and Event Management
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ECONIS (ZBW)
158
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
3
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
4
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
5
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
6
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
7
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
8
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
9
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
10
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
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