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subject:"Konsumentenverhalten"
~isPartOf:"Applied Marketing Science /Angewandte Marketingforschung"
~isPartOf:"Asia-Pacific research and training network on trade working paper series"
~subject:"Export"
~subject:"Kraftfahrzeugteile"
~subject:"Markenimage"
~type_genre:"Fallstudie"
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Konsumentenverhalten
Export
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Markenimage
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Automotive industry
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Automotive parts
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Bayerische Motoren Werke
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Beziehungsmarketing
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Brand image
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Consumer behaviour
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Germany
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Hiraoka, Clemens
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Applied Marketing Science /Angewandte Marketingforschung
Asia-Pacific research and training network on trade working paper series
Karrierechancen von Frauen erfolgreich gestalten : Analysen, Strategien und Good Practices aus modernen Unternehmen
2
Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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International journal of product development : IJPD
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ECONIS (ZBW)
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Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
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2009
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1. ed.
Persistent link: https://www.econbiz.de/10003843941
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