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subject:"Konsumentenverhalten"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Abhishek, Vibhanshu"
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Konsumentenverhalten
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Internet der Dinge
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Abhishek, Vibhanshu
Hoffman, Donna L.
4
Novak, Thomas P.
4
Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Pauwels, Koen
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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