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subject:"Konsumentenverhalten"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Noort, Guda van"
~subject:"Advertising"
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Konsumentenverhalten
Advertising
Consumer behaviour
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Online-Marketing
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1
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Branded apps
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Noort, Guda van
Hoffman, Donna L.
4
Novak, Thomas P.
4
Eigenraam, Anniek W.
3
Jibril, Abdul Bashiru
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Labrecque, Lauren I.
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Reijmersdal, Eva A. van
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Sharma, Bhuvanesh Kumar
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Majeed, Mohammed
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Rajput, Sneha
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Singh, Prakash
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VanMeter, Rebecca A.
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Wright, Len Tiu
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Aa, Eva P. van der
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Abubakari, Aidatu
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van
;
Voorveld, Hilda A. M.
;
Reijmersdal, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
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