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subject:"Konsumentenverhalten"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Mütterlein, Joschka"
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Konsumentenverhalten
Augmented reality
1
Consumer behavior
1
Consumer behaviour
1
Innovation
1
Innovation adoption
1
Innovationsakzeptanz
1
Lead-usership
1
Media industries
1
Media innovations
1
Mediensektor
1
Mobile Anwendung
1
Mobile application
1
Unified theory of acceptance and use of technology 2
1
Virtual reality
1
Virtuelle Realität
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Mütterlein, Joschka
Baier, Daniel
2
Alshibani, Safiya Mukhtar
1
Chatterjee, Satakshi
1
Dabija, Dan Cristian
1
Dacko, Scott G.
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Geyer-Schulz, Andreas
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Giri, Arunangshu
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Hlédik, Erika
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Hsu, Chin-Lung
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Jang, Sung Hee
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Kunz, Reinhard E.
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Lee, Chang Won
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Ozuem, Wilson
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Pop, Rebeka-Anna
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Electronic markets : EM ; the international journal of electronic commerce and business media
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
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