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subject:"Konsumentenverhalten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
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Konsumentenverhalten
Big Data
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Big data
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Consumer behaviour
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Internet der Dinge
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Internet marketing
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Stephen, Andrew T.
Urban, Glen L.
Hoffman, Donna L.
4
Novak, Thomas P.
4
Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Pauwels, Koen
3
Verhoef, Peter C.
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Verlegh, Peeter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
2
Journal of marketing research
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of marketing research : JMR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Saïd Business School WP 2015-19
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ECONIS (ZBW)
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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