//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~isPartOf:"Marketing analysis in sport business : global perspectives"
~person:"Zhang, James J."
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportorganisation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Football
1
Fußball
1
Internet marketing
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Professional sports
1
Profisport
1
Social Web
1
Social web
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Zhang, James J.
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Published in...
All
Marketing analysis in sport business : global perspectives
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->