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subject:"Konsumentenverhalten"
~isPartOf:"Sport management review"
~person:"Chang, Yonghwan"
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Konsumentenverhalten
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Brand management
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Chang, Yonghwan
Heere, Bob
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Sport management review
Journal of sport management : the official journal of the North American Society of Sport Management
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Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
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