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subject:"Konsumentenverhalten"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Houghton, David M."
~person:"Huettermann, Marcel"
~source:"econis"
~subject:"Profisport"
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Konsumentenverhalten
Profisport
Consumer behaviour
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Professional sports
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Sport organization
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Sportmarketing
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Sports marketing
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Football
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Fußball
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Gambling
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Sales promotion
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consumption
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demographics
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fan engagement
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fantasy sports
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Houghton, David M.
Huettermann, Marcel
Naraine, Michael L.
4
Bernthal, Matthew J.
3
Delia, Elizabeth B.
3
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Collins, Dorothy R.
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Greenwell, Chris
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Hwang, Hansol
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Katz, Matthew
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Wear, Henry
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Agyemang, Kwame J. A.
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Bakhsh, Jordan T.
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Greenhalgh, Greg
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Heere, Bob
1
Jang, Wonseok
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Jones, Charles W.
1
Kent, Aubrey
1
Kunkel, Thilo
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Kwak, Dae Hee
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
2
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
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