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subject:"Konsumentenverhalten"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
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Konsumentenverhalten
Beziehungsmarketing
1
Brand image
1
Brand management
1
Confidence
1
Consumer behaviour
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Internet
1
Internet marketing
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
Vertrauen
1
consumer satisfaction
1
online brand
1
online brand management
1
online loyalty
1
trust
1
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Article
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English
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Stephen, Andrew T.
Urban, Glen L.
Benmiled-Cherif, Héla
1
Bilro, Ricardo Godinho
1
Kaufmann, Hans Rüdiger
1
Manarioti, Agapi
1
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World review of entrepreneurship, management and sustainable development
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
2
Journal of marketing research
2
Journal of promotion management : innovations in planning and applied research
2
E-business : state of the art of ICT based challenges and solutions
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MIT sloan management review
1
Management decision : MD
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Saïd Business School WP 2015-19
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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