//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~person:"Aitken, Rob"
~person:"Brakus, J. Joško"
~subject:"Innovation"
~subject:"Tourism"
~subject:"emotions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebnismarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Innovation
Tourism
emotions
Event marketing
6
Event-Marketing
6
Consumer behaviour
5
Brand image
2
Emotion
2
Experiential marketing
2
Holiday behaviour
2
Markenimage
2
Tourismus
2
Urlaubsverhalten
2
Behavioral economics
1
Betrayal
1
Brand
1
Brand avoidance
1
Brand management
1
Cognition
1
Consumer experience
1
Consumer experiences
1
Culture
1
Economic psychology
1
Emotions
1
Experience definitions
1
Experiential product attributes
1
Experiential psychology
1
Experientialism
1
Experiment
1
Kognition
1
Lebensqualität
1
Markenartikel
1
Markenführung
1
Materialism
1
Memorable experiences
1
Narcissism
1
Negative brand events
1
New product design
1
New product development
1
Processing fluency
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Aitken, Rob
Brakus, J. Joško
Schmitt, Bernd
6
Taheri, Babak
6
Fairley, Sheranne
5
Page, Stephen J.
5
Bauer, Hans H.
4
Cai, Liping A.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Steinecke, Albrecht
4
Carlson, Jamie
3
Connell, Joanne
3
Dias, Álvaro Lopes
3
Drengner, Jan
3
Ermer, Beatrice
3
Kim, Jong-hyeong
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Opaschowski, Horst W.
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Brunner-Sperdin, Alexandra
2
Conduit, Jodie
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Goodman, Steve
2
Gori, Keith
2
Heinrich, Daniel
2
Hörtnagl-Pozzo, Tanja
2
King, Brian
2
Klaus, Philipp
2
Klein, Anna
2
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
3
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
4
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
5
(Mis)understanding the nature of tourist experiences
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
5
,
pp. 599-608
Persistent link: https://www.econbiz.de/10010468692
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->