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subject:"Konsumentenverhalten"
~person:"Aitken, Rob"
~person:"Bruhn, Manfred"
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Konsumentenverhalten
Event marketing
8
Event-Marketing
8
Consumer behaviour
4
Erlebnismarketing
3
Kundenmanagement
3
Kundenorientierung
3
Dienstleistungsmarketing
2
Emotion
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Holiday behaviour
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Services marketing
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Tourism
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Tourismus
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Arbeitskräfte
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Aufsatzsammlung
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Behaviour
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Beziehungsmarketing
1
Brand image
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Brand management
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Competitive advantage
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Customers
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Economics
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Emotions
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Erfolgsfaktor
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Experience definitions
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Experiential marketing
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Experiment
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Firm performance
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Freizeitwirtschaft
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Lebensqualität
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Leisure industries
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Markenführung
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Marketing
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Marketing theory
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Aitken, Rob
Bruhn, Manfred
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Goodman, Steve
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
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Muskat, Birgit
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Customer Experience : Forum Dienstleistungsmanagement
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
4
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1
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
2
(Mis)understanding the nature of tourist experiences
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
5
,
pp. 599-608
Persistent link: https://www.econbiz.de/10010468692
Saved in:
3
Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 3-36)
.
2012
Persistent link: https://www.econbiz.de/10014567348
Saved in:
4
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
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